• Drove end-to-end user growth programs across APAC, boosting adoption by 30% through localized acquisition playbooks, funnel optimization, and A/B testing of creatives and landing experiences.
• Partnered with product and data teams to analyze CAC, LTV, and drop-off points, driving a 13% lift in active-user conversion and enhancing retention through personalized engagement loops.
• Executed full-funnel marketing campaigns, including Mega Sales (11.11 and 6.18) and co-branded partner events that delivered double-digit GMV growth, enhanced conversion rates, and increased repeat-user retention.
• Scaled social, influencer, and performance marketing programs, generating 300% growth in digital engagement and building sustained top-of-funnel demand through culturally relevant campaigns.
• Built localized messaging and CRM frameworks for 5+ product verticals, improving sales readiness and accelerating adoption by ensuring consistent value communication and cross-market alignment.

• ed go-to-market execution for Grab’s superapp and new ventures across 8 ASEAN markets, aligning cross-functional teams and localized value propositions to drive user adoption growth and improve funnel conversion efficiency.
• Launched integrated mobile, digital, and offline campaigns with product and design teams to improve speed-to-market and ensuring consistent, scalable execution across diverse regional markets.

• Drove full-funnel user-growth strategy across ASEAN markets, boosting active user acquisition by 20% MoM and securing #1 market share through localized campaigns and performance optimization.
• Launched a new flagship product line, selling 50,000 units within 5 minutes and driving a 750% increase in monthly active users within 6 months through targeted demand-generation and localized e-commerce activations.
• Crafted market-specific value propositions grounded in consumer behavior insights, boosting conversion rates by 35% and strengthening product-market fit across diverse APAC segments.
• Aligned regional GTM and lifecycle strategy with HQ teams to deliver double-digit GMV growth in three key categories, ensuring localized resonance and ROI-positive campaign execution.
• Implemented data-driven growth frameworks to monitor CAC, retention, and reactivation funnels, increasing brand consideration and repeat-user engagement through targeted, insight-led CRM and loyalty initiatives.

• Launched a global collaboration platform across multiple markets, driving 54,000+ user adoptions and boosting active engagement through localized content and in-app experience optimization.
• Applied behavioral and funnel analytics to refine positioning and messaging, increasing user activation and retention by 20% QoQ and improving campaign ROI.
• Rolled out localized enablement toolkits and training programs with 10+ internal and external teams, ensuring faster regional alignment and consistent product communication.
• Established a repeatable growth framework with measurable KPIs, enabling consistent adoption, engagement, and ROI for high-impact product launches in diverse regions.

• Led a large-scale application rationalization program across the Americas, streamlining applications to improve efficiency while ensuring uninterrupted adoption and usage across regional teams.
• Built data-driven dashboards and performance frameworks for senior leadership, increasing transparency and enabling faster, insight-led decisions that accelerated rollout timelines.
• Orchestrated cross-functional collaboration with global stakeholders and external partners, delivering seamless product transitions with zero disruptions and stronger organizational alignment.

• Led marketing and growth strategy for product adoption across business units, translating product value into user-centric benefits that drove a 40% increase in active usage and improved retention across key markets.
• Partnered with cross-functional teams to launch targeted awareness and lifecycle campaigns, aligning messaging and KPIs to boost campaign performance and ensure consistency across regional executions.
• Implemented data-driven performance tracking with demand-planning and analytics teams, improving forecast accuracy, optimizing marketing spend, and enabling scalable rollouts at lower acquisition cost.
• Developed and deployed localized content frameworks, tailoring communications to diverse, multi-lingual markets and driving double-digit increases in user engagement and campaign effectiveness.

• Led marketing and growth strategy for product adoption across business units, achieving a 40% increase in active usage by translating product value into clear, user-focused benefits.
• Partnered with cross-functional stakeholders to launch targeted awareness campaigns, aligning messaging and KPIs to improve engagement consistency across regions and elevate campaign performance.
• Implemented data-driven performance tracking with demand planning teams, optimizing resources, improving forecast accuracy, and enabling scalable rollouts that accelerated adoption at lower cost.
• Developed and deployed localized content frameworks, tailoring communications to diverse, multi-lingual markets and driving double-digit increases in user engagement and campaign effectiveness.

• Launched and scaled a hyperlocal discount marketplace, achieving 20% month-over-month user growth by identifying market trends and crafting tailored value propositions that resonated with target segments.
• Designed and executed data-driven acquisition and retention programs, driving double-digit increases in customer engagement and loyalty through targeted, performance-optimized growth campaigns.
• Advised early-stage startups on go-to-market strategy, accelerating market entry and refining positioning across diverse consumer sectors to strengthen adoption and revenue outcomes.
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ABB’s certification course that closely follows the Project Management Professional certification

Providing mentorship and support for soon to be graduates interested to pursue a marketing career

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning